Hi, I’m Amrutha · product / founding marketing

I turn messy AI/SaaS products into clear stories, sharper launches, and useful screens.

I’m useful when a technical product has real value, but the story, website, launch, or GTM still feels hard to explain.

View selected work LinkedIn
The throughline

I keep coming back to the same four levers.

Language, launch, workflows, and proof. If those are weak, even good products feel harder to trust.

01 · StoryClarify what the product is really doing.
02 · LaunchMake the first impression feel deliberate.
03 · WorkflowTurn messy operations into usable screens.
04 · GTMSeparate useful proof from noise.
Selected work

Selected work that shows how I think, shape, and ship.

Four projects, each showing a different kind of operating judgment: product narrative, launch taste, field-product thinking, and evidence-led GTM research.

Product narrative
Convogenie AI · Brand, website, GTM

Turned a broad AI-agent product into a clearer B2B story.

Convogenie moved through multiple story stages: no-code AI-agent builder, autonomous agents, beyond chatbots, and an AI team for growth and operations.

My partWebsite structure, positioning, copy, design direction, collateral, founder feedback loops, and GTM campaign assets.
ShowsI can make technical product value easier to understand without flattening it into vague AI language.
positioningwebsite flowcollateralGTM assets
Read Convogenie case study
Launch direction
Sley · Video, creative direction, launch storytelling

Made the launch feel serious, restrained, and product-led.

The Sley launch video needed to feel like a credible B2B productivity product, not another flashy AI demo. The work was about taste, clarity, and knowing when to ship.

My partHook, pacing, typography, color consistency, visual grouping, brand reveal, payoff, CTA, and timestamped revision feedback.
ShowsI can direct AI-assisted creative work without letting the output become generic, overdone, or off-brand.
creative directionB2B restraintmotion judgmentlaunch CTA
Read Sley case study
Field operations product
CrystalBio · Mobile workflows, admin visibility, live field use

Turned scattered field reporting into a daily work app.

CrystalBio is now used for check-ins, sales and service visits, leave, reports, and admin visibility without becoming a heavy CRM.

My partProduct direction, screen responsibility, field-agent simplicity, admin reporting, QA judgment, and live-use reliability.
ShowsI can bridge messy operations, product structure, UX decisions, AI-agent QA, and live-use reliability thinking.
mobile workflowsadmin reportsQA loopslive use
Read CrystalBio case study
GTM research
100Hires · B2B SaaS outbound research repo

Mapped outbound research from real practitioner evidence.

I built a public GitHub project around cold outreach research for B2B SaaS, organized by pipeline stage instead of collecting random growth tips.

My partSource selection, rejection logic, pipeline mapping, GitHub/Markdown organization, and manual review of AI-assisted research.
ShowsI can learn a GTM domain quickly, separate useful evidence from noise, and turn research into a usable operating map.
public reposource map10 practitionersmanual review
Read 100Hires mini-case
Let’s work together

If the product is useful but hard to explain, I can help make the story clearer.

Open to remote product marketing, founding marketing, content, and product-facing roles.

Email me LinkedIn