Hi, I’m Amrutha · in-house founding marketer and operator

I turn evolving AI and SaaS products into clear positioning, websites, campaigns, and customer communication.

At Convogenie, I worked inside the team and directly with the company’s founder to understand an evolving AI product and make it easier to explain, launch, and support.

View selected work View résumé
Working approach

Understand the product, then make the next customer-facing asset clear.

I start with the product and customer problem, choose the right format, and build the asset. AI tools speed up research and iteration. Product understanding and judgment guide the final decisions.

01 · StoryClarify what the product is really doing.
02 · LaunchMake the first impression feel deliberate.
03 · WorkflowTurn messy operations into usable screens.
04 · GTMSeparate useful proof from noise.
Selected work

Selected in-house work and supporting projects.

Convogenie is the core in-house role. Sley is connected work from that context. CrystalBio and 100Hires are projects included as supporting proof.

Product narrative
Convogenie AI · In-house founding marketing

Turned a broad AI-agent product into a clearer B2B story.

Convogenie moved through multiple story stages: no-code AI-agent builder, autonomous agents, beyond chatbots, and an AI team for growth and operations.

My responsibilityLearn the product and shape positioning, website structure, copy, collateral, campaigns, and customer communication with the founder.
ResultA more coherent business story carried across customer-facing assets as the product evolved.
positioningwebsite flowcollateralGTM assets
Read Convogenie case study
Launch direction
Sley · Connected Convogenie launch work

Made the launch feel serious, restrained, and product-led.

As connected work from the Convogenie context, the Sley launch video introduced an AI computer with a restrained, product-led B2B story.

My responsibilityDirect the hook, pacing, UI sequence, typography, brand reveal, CTA, and revisions.
ResultA concise launch story grounded in the actual product experience.
creative directionB2B restraintmotion judgmentlaunch CTA
Read Sley case study
Field operations product
CrystalBio · Project and supporting proof

Structured scattered field requirements into a live app used by the client.

The project brings check-ins, visits, leave, reports, and admin review into one understandable mobile workflow.

My responsibilityDefined workflow, terminology, UX priorities, live-use requirements, and review criteria.
ResultA live mobile workflow that brings the client’s field and administrative work into one clearer system.
mobile workflowsadmin reviewlive client useactual screens
Read CrystalBio case study
GTM research
100Hires · Research project and supporting proof

Mapped outbound research from real practitioner evidence.

I built a public GitHub project around cold outreach research for B2B SaaS, organized by pipeline stage instead of collecting random growth tips.

My responsibilitySelect sources, reject weak evidence, map advice to pipeline stages, and document the work in a public repository.
ResultA traceable B2B SaaS research framework organized for practical use.
public reposource maprejection logicmanual review
Read 100Hires mini-case