# Amrutha S Bharadwaj

**AI/SaaS Product Marketing and Founding Marketing Operator**  
Mysuru, India | Open to remote roles  
amruthabharadwaj02@gmail.com  
[LinkedIn](https://www.linkedin.com/in/amrutha-s-bharadwaj-879346179/) | [GitHub](https://github.com/amrutha02-star)

## Professional Summary

Product marketing and founding-team operator with experience making technical products easier to understand and use. At Convogenie AI, worked directly with the technical founder to turn an evolving AI product into clearer positioning, websites, launch content, campaigns, and customer communication. Combines product understanding, research, writing, brand judgment, and AI-assisted execution to help early-stage teams explain what they are building and take it to market.

## Core Capabilities

**Product Marketing and GTM:** Positioning, messaging, value propositions, use-case framing, launch content, sales collateral, founder-led marketing, customer communication  
**Content and Brand:** Website strategy and copy, landing pages, campaign content, product education, LinkedIn content, WhatsApp communication, brand systems, visual direction  
**Research and Product Judgment:** Audience and competitor research, source evaluation, technical-to-business translation, user journeys, workflow mapping, product requirements, QA feedback  
**Tools:** Claude Code, Cursor, Claude, GitHub, Figma, Canva, Adobe Photoshop, Illustrator, InDesign, Premiere Pro, Google Workspace, Microsoft Office

## Experience

### Convogenie Technologies Pvt Ltd | Convogenie AI and Sley
**Founding Member and Creative Head, Product Marketing and Brand | Remote | Apr 2024 to Present**

- Gave an evolving AI product a clearer market story by working directly with the technical founder, learning how the product worked, and translating its capabilities into language customers could understand.
- Repositioned Convogenie from broad chatbot and no-code messaging to specific business use cases for AI agents across sales, support, marketing, operations, lead engagement, and workflow automation.
- Owned multiple Convogenie and Sley website iterations from planning through release, covering positioning, information flow, copy, visual direction, animation choices, testing, and founder feedback.
- Created the customer-facing material needed to explain and launch the products, including websites, brochures, product collateral, campaign assets, LinkedIn content, WhatsApp templates, follow-up messages, and launch communication.
- Built educational campaigns around support automation, lead qualification, chatbot-versus-agent positioning, hallucination risks, and no-code workflows, turning technical topics into practical business explanations.
- Directed Sley’s launch video from story to final presentation, shaping the hook, pacing, typography, visual grouping, brand assets, and call to action through an AI-assisted production workflow.
- Used Claude Code, Cursor, and other AI tools to accelerate research, structure, iteration, and production while personally checking clarity, accuracy, and brand fit.
- Mentored a marketing intern on product understanding, campaign planning, content execution, and brand consistency.

### Schneider Electric
**Content and Video Script Lead, Project Engagement | Remote | 2025**

- Turned a technical product into two clear business-facing video scripts after learning the product and working through accuracy reviews with the technical team.
- Coordinated script, shooting, editing, and approval stakeholders so both videos moved from product information to final YouTube release.

### Bharat Dome
**Brand Identity Lead, Project Engagement | Remote | 2025**

- Gave an early-stage startup a consistent identity for presentations and launch preparation by defining its brand voice, visual direction, logo direction, color, typography, and core assets.

### Design101 Studio
**Junior Graphic Designer | Bengaluru, India | Feb 2023 to Mar 2024**

- Converted brand guidelines and client briefs into digital, print, packaging, presentation, and social assets for more than 10 brands, including Akshayakalpa, Teaswing, and Groww.
- Maintained visual consistency across different formats while incorporating audience context, client feedback, and revision requirements.

### Self-Employed
**Graphic Designer | Remote | Jun 2022 to Nov 2022**

- Created the logo, color system, and visual guidelines for ZeroTwo ZeroThree, giving the business a usable identity for customer-facing communication.
- Produced more than 50 social media assets for small businesses while independently managing briefs, feedback, revisions, and delivery.

### IGNIAD
**Graphic Design Intern | Bengaluru, India | Nov 2022 to Jan 2023**

- Supported client campaigns with social media graphics, visual content, and marketing collateral using Adobe Illustrator and Photoshop.

### Isha Foundation, Isha Outreach
**Content Manager and Proofreader | Coimbatore, India | Sep 2020 to May 2022**

- Built a more reliable publishing operation by managing daily content across two social platforms and improving on-time delivery to more than 95%.
- Researched and curated useful content for farmer and rural audiences, supporting an estimated 60% increase in audience reach during the role.
- Protected publishing quality by proofreading more than 50 articles, scripts, and text stories each month and checking claims against verifiable sources, reducing post-publication corrections to near zero.
- Made official information accessible across languages by reviewing and translating Government of Karnataka documents between English and Kannada.
- Extended content into visual formats by editing videos in Premiere Pro and designing social thumbnails in Photoshop.

### Crystal Bio Equipment
**Backoffice Assistant | India | Jun 2020 to Aug 2020**

- Maintained vendor, payment, and internal records accurately and supported administrative workflows across departments.

## Selected Projects

### CrystalBio Field Operations App | Product and UX Direction | 2026
[Project repository](https://github.com/amrutha02-star/CrystalBio)

- Replaced scattered field reporting requirements with a clear mobile-first workflow for attendance, sales visits, service updates, leave approvals, administrative visibility, and reports.
- Defined user journeys and simple field-representative language such as Check in, Sales, Service, Leave, My Entries, Previous Entries, and Generate Report to reduce confusion for non-technical users.
- Specified the pilot’s operational needs, including private access, saved-data persistence, backups, monitoring, test-data cleanup, reporting, and home-screen installation for 12 to 13 expected users.
- Guided product and UX decisions from business requirements through pilot readiness for the internal application.

### B2B SaaS Cold Outreach Research | 100Hires Portfolio Task | 2026
[Project repository](https://github.com/amrutha02-star/100hires-portfolio-task)

- Turned a broad question about effective B2B outreach into a documented research system covering account selection, list building, prospecting signals, cold email, phone, social selling, copy, sequence quality, deliverability, and qualification.
- Mapped 10 practitioners to distinct stages of the outbound pipeline and organized their work into a public GitHub repository that others can inspect and reuse.
- Improved the reliability of the research by rejecting repetitive, outdated, off-topic, or low-substance sources and verifying saved LinkedIn material against the original posts.
- Used Claude to accelerate research and drafting while retaining personal judgment over every source, inclusion decision, and final explanation.

## Education

**Bachelor of Arts in Psychology, Journalism, and Kannada Literature**  
NMKRV College for Women, Bengaluru | Jun 2016 to May 2019  
CGPA: 7.58/10, A+

## Certifications and Languages

Graphic Design Foundations: Typography | Graphic Design Masterclass, Learn GREAT Design  
English: Fluent | Kannada: Native | English-to-Kannada translation